Google & SEO

Introduction to Google & SEO

Has your site been hit by Google Panda or Google Penguin? If you look at your traffic data, you will see a significant traffic drop on or around the 24th April 2012 if Penguin is the cause.

The primary keywords that you have promoted the most in your back-link anchor text are the ones most penalized by Google. is a free tool that allows you to see your current back-links and the back-link anchor text being used.

Back-Link Profile

Before Penguin, it was OK to have a link text density as high as 70%. This is now much lower, hence your penalty, you should reduce the keyword anchor texts to 5% maximum. The majority of your back-links should be URL links, brand links or junk links.

Use your company name or website name for Brand links. Aim to use different your site URLs, so your links point to an array of URL combinations, not all to exactly the same URL version.

Links from the same Class C IP addresses are not as powerful as from different IP’s so focus on creating new quality links from different servers. Look for sites with a closely related theme to yours because the inbound links from them will be more powerful. You should only allow links from sites with a good trust score.

Google now looks to see who links to the sites that link to you, and so the neighbourhoods you mix with online tend to be more important than ever. No idea what we are talking about? Chat to Dave Holland and learn everything you need to know.

Link Networks

Automate link networks only produce substandard quality spam links and sooner or later your web site will be penalized for links coming from within these networks.

On-Page Optimization

On-page keyword density is very important for your rankings and for your main keyword or phrase, should not exceed 2 – 3%. Add external links within your page content to an authority .gov or .edu site because Google would like to see external authority links.

Discover all the web design requirements that will drive your website to the top of search at and start increasing your rankings today.

Your Content

You ought to focus on producing high quality, original content for all your site pages. Building text links from within your content is called contextual linking and is a sensible practice, which helps your on-page quality score. You can link internally or externally.

Images and Graphics

Videos and photo’s are very useful content. Images are a great way to break up large sections of text and help to explain your content. Videos are ideal for increasing the time that visitors spend on your site. For each image that you add to your content, add a suitable keyword or phrase as alt text behind the image. Vary these for each image used.

Before you publish new content you ought to run it through a spelling checker, which will highlight any errors. You want your content to show quality and bad grammar and spelling errors will decrease your website quality score. Increase your website quality by learning about SEO that works at While it is crucial not to write words simply to fill space, articles and page content with more than 500 words has been shown to be beneficial for Google & SEO in SERP’s.

Always write for your visitors, not for Google. If you write for Google, you will get traffic, but that traffic won’t like your content very much, so won’t stay very long on your site to read it. Word association or latent semantic indexing (LSI) is the process that Google uses to associate keywords within your content together. This allows you to write more naturally without having to use exact match search terms

Meta Description Tags

Each page of your website must have unique meta data. Duplications show that your site isn’t the very best quality and if you have a significant number of duplications you will be penalized.

Each page of your website really should have it’s own bespoke metadata. This is a demonstration that you have put care into your site.

Duplications will be penalized, especially if you have lots. Write intriguing meta descriptions that will encourage more people to click through from search engines and you will see a ranking benefit.

Engagement Metrics

YSlow is a free Firefox website load speed measuring tool that will let you see if your site is quick enough to rank well in Google. The bounce rate for your website measures the amount of visitors that don’t like what they find.

This is an indication to Google that your content isn’t what visitors are looking for, and so you will see your website drop for the search terms with the highest bounce rates.

If you want a more in depth guide to Google rankings and the changes that you need to make to your site to rank higher and attract more visitors, request a Google Optimisation health check and get started now.

Average Visit Duration

Average page views is an additional metric used to determine the standard of your website content. The more pages each person looks at, the better your site is considered to be. Your Google rankings are influenced by how long people spend on your web site.

The longer your average site visit, the higher your quality score is considered to be. Longer visits to your site are considered to be a reliable indicator of your quality content. Google is looking for quality content, so aim to keep your visitors on page as long as possible. If you need assistance or advice about how to optimize your website, ask for a full review of your website and find out where you stand today.